If you've spent any real time in Procreate, there's a decent chance you've already built at least one brush worth selling and don't know it. Most people who make their own custom brush do it for a specific job — a texture they couldn't find anywhere else, a pen that finally felt right for lettering, a stamp that saved them redrawing the same leaf shape forty times — and then never think about it again once the job's done. That leftover brush, sitting quietly in your library, is usually closer to a finished product than a fresh idea is.
What actually makes a brush sellable
A single brush rarely sells well on its own, no matter how good it is. The market here is built around sets — a handful of related brushes packaged together around one theme: inking tools, watercolor textures, foliage and plant stamps, sketching pencils, tattoo linework, fabric and paper textures. Someone browsing for brushes is usually solving one specific creative problem (how do I make this look hand-inked, how do I paint realistic leaves faster), and a themed set that solves that one problem convincingly outsells a scattered assortment every time.
A few things separate a set that sells from one that doesn't:
- Consistency — the brushes actually belong together, not just bundled because you had them lying around.
- Recolorability — buyers expect to be able to change the color inside Procreate without the texture breaking.
- Version compatibility stated clearly — Procreate updates its brush engine periodically, and a set built years ago can behave oddly on a current version if it wasn't tested there.
- A clean licence line — most sellers allow the buyer to sell any artwork made with the brush, but not resell or redistribute the brush file itself. Stating this plainly up front heads off almost every awkward question you'd otherwise get by email.
Packaging it correctly
Procreate exports brush sets as a single .brushset file, and that's really the whole packaging job when there's just one set. If you're offering a few different sets, bundling them into one zip with clear folder names is enough — nobody expects an elaborate delivery experience here, they expect to open the file on their iPad and have it show up ready to use. A short one-page PDF with the import steps (open the file, tap "import" in Procreate, done) removes almost all of the "how do I install this" messages before they happen.
Pricing against what's actually out there
This is a genuinely wide market. Small, focused sets — a dozen or so brushes around one theme — tend to sit in the $4–$15 range. Larger, more comprehensive collections, especially ones covering a whole technique (a full inking toolkit, a complete texture library) climb into the $20–$60 range, and established sellers with big mega-bundles covering hundreds of brushes across multiple styles can price well above that. The honest way to land on a number: look at three or four sets doing something close to yours, note where they sit, and price against the actual specificity and polish of what you've made rather than how long it took to build.
Where this actually gets sold from
Once the file's ready, the remaining job is entirely about plumbing — somewhere that can take a payment, hand over the file the second it clears, and not require you to sit refreshing your email for download requests.
Quick disclosure: this page includes a referral link to Payhip. If you sign up through it, I may earn a small commission at no extra cost to you. Payhip's free plan is free to join — you're only ever charged a small percentage of what you actually sell.
Payhip is where a lot of brush sellers land, largely because it's built for exactly this shape of product — a single file or small zip, priced once, delivered instantly. Uploading a .brushset or a zipped bundle takes minutes, the free plan doesn't charge anything just to list a product, and it takes a flat 5% of each sale rather than a monthly fee sitting there whether anything sells or not. That matters a lot for a first set — you find out whether people actually want it before you've committed any money to finding out.
Start with the set that already exists in your library, not the one you think you should build. If a brush has already earned its place in your own workflow, there's a good chance it'll earn its place in someone else's too.